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Welmah Insights

Data. Research. Thinking.

Perspectives on data analytics, MEL, market intelligence and technology in Africa — from the Welmah team.

Data analytics 2025
Data Analytics Africa ⭐ Featured

The State of Data Analytics in East Africa: 2025 Outlook

As digital infrastructure expands across Kenya and East Africa, data analytics is transforming how governments, businesses and NGOs make decisions. We explore the trends, gaps, and opportunities shaping the region's data landscape.

Welmah Research Team· June 2025· 8 min read Read Article →
MEL
MEL

Why CLA Approaches Are Changing Development Programs

Traditional MEL measures what happened. CLA asks: what are we learning, and are we adapting?

May 2025 · 6 min read
Consumer
Market Research

Consumer Sentiment in Nairobi: What the Data Says Post-Inflation

Which sectors are recovering, which are still struggling — and why.

April 2025 · 5 min read
Software
Software

Building Data Collection Systems for Field Research in Low-Connectivity Environments

Our architecture for offline-first data collection that syncs when connectivity returns.

March 2025 · 7 min read
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Analytics
Data Analytics

5 Data Visualisation Mistakes NGOs Make (And How to Fix Them)

Charts that confuse rather than clarify — we break down the most common pitfalls in development sector reporting.

Feb 2025 · 4 min
MEL
MEL

Impact Evaluations vs Assessments: What's the Difference?

Understanding the difference can save your program months of planning and budget misallocation.

Jan 2025 · 5 min
Consumer
Market Research

Understanding Kenya's Middle-Class Consumer: 2024 Tracker

The Kenyan middle class is evolving fast. Longitudinal data on spending, media and brand loyalty.

Dec 2024 · 6 min
Field tech
Software Dev

Building Data Collection Systems for Low-Connectivity Field Research

Our architecture for offline-first data collection that syncs reliably when connectivity returns.

March 2025 · 7 min